Scent Marketing is more than just diffusing a pleasant fragrance in a space. It is the art of taking a company’s brand identity, marketing messages, target audience and creating a scent that amplifies these values.
A scent has the ability to influence behavior and trigger memories almost instantaneously. When smell is combined with other marketing cues, it can amplify a brand experience and establish a long lasting connection with consumers.
Our sense of smell is believed to affect 75% of our daily emotions. The close connection between the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, is the power behind our sense of smell.
Scent receptors in the nose connect directly to the section of the brain that is responsible for memory and emotion. This is why a smell has the ability to transport you to a certain time and place, linking back to a particular memory or feeling.
Humans are able to recognize approximately 10,000 different odors, and what’s more remarkable, we are able recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months.
The results are happy customers that remember your brand and linger longer. Academic and industry research reveal that incorporating scent has a profound impact on how consumers regard a brand. The right ambient scenting solution can subtly prompt consumers to spend more time in a business individual environments and can be an effective means of drawing people into your venue.
Diffusing the right aroma can reinforce your brand identity, create the perfect ambiance for your clients, employees and guests, and differentiate your business from your competitors.
NanoTech SVIS T67 uses a patented venture system to inject scent into you misting system. Not only will your customers stay cool and enjoy the environment longer, they will associate a specific scent to your environment.
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